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Jun 20, 2018 - The Boston Consulting Group (BCG) growth share matrix is a planning tool that uses graphical representations of a company's products. Figure: BCG matrix and the elements (Source: Peng et al. 2009, pp-34) The Microsoft Corporation falls under the category of Star within the competitive market. The growth of Microsoft Corporation is huge within the industry of information technology.

Number of employees 16,000 worldwide Website Boston Consulting Group, Inc. ( BCG) is an American multinational firm with more than 90 offices in 50 countries. Founded in 1963 by, it advises clients in management decisions across private, public, and sectors around the world, including more than two-thirds of the, and is one of the ' strategy consulting firms known as 'MBB'. It was ranked the second most prestigious management consulting firm in a branche-internal survey.

BCG was ranked in the top 10 of 's ' in 2019. Contents • • • • • • • • • • • • • • History [ ] The company was founded by, a and alumnus. After many years in the purchasing department of in Pittsburgh (where pricing behavior gave him the idea of the ), he joined in. In 1963, he was recruited by The Boston Safe Deposit and Trust Company to form an internal consulting arm for the organisation. He founded a one-man unit called the Management and Consulting Division. Henderson believed that in a competitive landscape in which larger and better-known consulting firms were present, BCG must carve out a distinctive identity by focussing on specialisation.

In 1966, BCG became the first Western strategy consulting firm to open an office in Japan. It expanded in Europe in the 1970s, opening offices in London, Paris, Munich, and Milan.

Download goforfiles software for windows 10. In 1975, Henderson arranged an to buy shares from The Boston Company, the parent corporation of The Boston Safe Deposit and Trust Company. The buyout of all shares was completed in 1979, making the firm fully owned by its employees.

When Henderson stepped down as president and CEO in 1980, BCG had seven offices and 249 consultants. He stayed on as chairman until 1985, when he formally retired from BCG. In January 2013, became the sixth president and chief executive officer of BCG. In April 2015, the company launched BCG Henderson Institute in honor of its founder,, on his hundredth birthday. The institute was ranked the third Best For Profit Global Think Tank by the in January 2018. In June 2016, the reported BCG would be consolidating their two Boston offices and moving into a new 13-story, 370,000 square foot building on the city's. The headquarters is located at the site of the former restaurant.